Equipped with organic light emitting diodes, the exterior colour of the vehicle changes with the driver’s choice of music.

The ‘Music Car’ expresses the wish of many Chinese for individual automotive design.

‘The trend is towards safe cars that can easily navigate overcrowded roads and have a personal, emotional and exciting design.’ ‘The creative ideas from the ‘People’s Car Project’ give us a valuable insight into the wishes of Chinese drivers,’ Simon Loasby, Head of Design at Volkswagen Group China, said. With the Hover Car, an environmentally-friendly two-seater city car which hovers just above the ground, Volkswagen is presenting the study of a zero-emissions vehicle that could in future travel along electromagnetic road networks. Three of the vehicle and technology concepts created by users of an online platform and further developed by Volkswagen are currently on show at Auto China 2012: These concepts are the Hover Car, the Music Car and the Smart Key. With 33 million visitors to the website and more than 119,000 ideas submitted, the ‘People’s Car Project’ (PCP) launched in China 11 months ago has far exceeded all expectations. “With PCP we are listening very carefully to what our customers have to say and are building cars not only for, but also with people,” Luca de Meo explains, adding that this gives Volkswagen a valuable insight into the wishes, needs and demands of Chinese customers.Ī year later, Volkswagen announced it had selected three entries from the more than 119,000 ideas submitted to develop further as concepts for display at Auto China 2012: a Music Car, a Hover Car, and a Smart Key: Internet users accessing the PCP page can click their way to co-developing their Volkswagen model of the future as well as posting ideas which are then discussed and developed further by other users. “We hope to involve people via the internet and inspire them for Volkswagen,” de Meo commented. These users are particularly interested in interactive content. Over 450 million people have access to the internet in China. PCP is initially scheduled to run for a one-year period. However, we also see potential for launching the project in other markets as well,” Luca de Meo, Director of Marketing, Volkswagen Group and the Volkswagen Passenger Cars brand, explained. The platform is debuting in China, because that is Volkswagen’s largest and most important market. From today, Chinese internet users can post their ideas about the car of the future on the “People’s Car Project” (PCP) platform at “Volkswagen has set out to create the most innovative dialogue platform ever with the ‘People’s Car Project’. Volkswagen is taking an entirely new approach to customer dialogue in China. In May of 2011, automobile manufacturer Volkswagen announced the commencement of a “ People’s Car Project” in China which solicited Internet users in that country to submit ideas online for a “Volkswagen model of the future”: The car is able to levitate due to the abundance of minerals in Chengdu that act as electromagnetic roads. Levitating Car is made by VW in Chengdu, China.

Real hover car